Two self-centered New Yorkers, often focused on what’s ahead instead of what’s around them, created a series of 12 steps as a way to become kinder, more empathetic people. As a resolution, they practiced this for 12 months.
Kindness is one thing we all have the ability to share. It’s free, it feels great, and it’s within our control. So, why is it so difficult to be kind at times? How can we become less judgmental of others and ourselves? We tend to only see what we want to see, hear what we want to hear, and surround ourselves with people who share our own experiences and tastes. Countless scientific studies, newspaper articles, religious texts, and self-help books have tried to help us become kinder people, but how often do we really put that advice into practice?
We've all heard popular sayings like, “Treat others the way you would like to be treated” and “Don't judge another until you've walked a mile in their shoes.” Tim and Jessie wanted to take these sentiments and literally apply them to their own lives. Based on 12-step programs designed to change behaviors, they created a 12-step experiment as a way to confront their own apathy and selfishness. For 12 months, Tim and Jessie attempted to open their hearts, eyes and minds to become kinder, more empathetic people. Will kindness rub off on them? Or will they fall back into their regular, disconnected habits?
Stop by Monday to Friday, from January 13th to March 15th, to follow their story. Also, feel free to use the artwork / quotes in the stories to share your own story on social. You can download them all on the 12 Kinds of Kindness Tumblr.

Jessica Walsh is a designer and partner at Sagmeister & Walsh based in New York City. She loves avocados.

Timothy Goodman is a designer and illustrator with his own studio based in New York City. He loves jazz.
##Who we are
Jessica and Timothy are the creators of the blog and book, 40 Days of Dating. They co-teach together at the School of Visual Arts in New York City and sometimes they put Quotes on Shit for fun.
##Contact us
Please direct all inquiries, love or hate mail to:
[email protected]
##Website Credit
Website Coding for 12 Kinds of Kindness site, “Let’s Talk About Mental Health,” “My Dad Is” + “Trumpsults” microsites by Gisle Nes + Peeky. Website coding for “If Trump Wins” microsite by Eric Jacobsen.
##Story Credits
All illustrations + lettering by Leah Schmidt, Timothy Goodman, and Jessica Walsh. “Let’s Talk About Mental Health” illustrations by Leah Goren. Copy editing + proofreading by Jennifer Schaffer.
##Video Credits
Steps 1, 2, 3 + 11 videos by Natalie Holt. Steps 2, 9 + 10 videos by Jason Bergman. Jessie’s step 4 video by Zak Mulligan + Giacomo Francia; Produced in Association with Public Record. Jessie’s step 6 video by Geoffrey Levy + Jason Bergman. Tim’s step 4 animations by Santiago Carrasquilla. Tim’s step 5 video & all photography by Bas Berkhout. Additional film & editing by Brian Frank. 12-step video ideas by Jessica Walsh + Timothy Goodman. Ideas + films by Daniel Forero, Aron Filkey + Zak Mulligan. Edited by Molly Brunk + Mah Ferraz.
Step 01
Can I Help You?
Can we gain any empathy or perspective by talking to strangers with different situations? We asked New Yorkers one very simple question: “How can we help you?”
Step 02
Step 02
Open Your Eyes
Bystander apathy is a phenomenon. We hung missing people signs all over NYC and sat next to them for an entire day. Did anyone notice? What if we did the same thing with a dog?
Step 03
Step 03
Switch It Up
There are always people who bother us and situations we try to avoid due to our selfishness. What if we had to do their job? Could we be kinder to them in the future?
Step 04
Step 04
Don’t Beat Yourself Up
We all beat ourselves up for the way we've handled things in the past. We tried to forgive ourselves for these experiences by opening up about them.
Step 05
Step 05
Forgive & Forget
We faced someone who hurt us in the past. Can we let go of the pain or misunderstanding we have toward them? Can we gain any compassion or empathy by confronting them?
Step 06
Step 06
Face Yourself
Everyone has their own kinds of fears and insecurities, and we often hide behind them by judging others. We took a major personal insecurity of ours and faced it head on.
Step 07
Step 07
Kill Them With Kindness
They say the ultimate act of compassion is to learn to love your enemies. We tried to better understand someone we don’t get along with by doing something nice for them.
Step 08
Step 08
Walk a Mile In Their Shoes
It’s easy to judge lifestyle decisions that we don’t like or that we don't understand. We participated in the lifestyles of others as a way to learn more about them and their decisions.
Step 09
Step 09
Go Big or Go Home
Why do we always seem to neglect the people who we are closest to? We picked one special person in our lives who we constantly neglect and did something nice for them.
Step 10
Step 10
Pay It Forward
We left wallets all over NYC with money and a note asking that the recipient do one kind thing with it. We also performed random acts of kindness on the streets.
Step 11
Step 11
Wear a Smile
For eight hours straight we walked around NYC and smiled at every person we came across. Could we make them smile? Could we bring a moment of happiness to their life?
Step 12
Step 12
Dive Deep
For this last step we're going to dive deep into what we've learned and try to do something much larger than ourselves. We’ll open this platform to start a dialogue.